How Do I Diversify My Youtube Feed

Can you exercise something for u.s.a.?

Have a deep breath (4 seconds in, 4 seconds out)

Done? Cool.

During your deep breath, another YouTuber's video was demonetized. Their income, despite their hard work, reduced to just a couple of dollars a month.

If you're…

• worried your aqueduct/videos will get demonetized
• looking for a manner to regain your income after beingness demonetized

…and then you lot've come to the correct place

We know how vital your income is as a video content creator and desire to give you all the tools y'all demand to not only survive YouTube demonetizationorth but thrive despite it.

In this article, nosotros'll talk about:

• What YouTube demonetization is.
• Why is YouTube demonetizing videos?
• Is YouTube worth information technology equally a monetization platform?
• How to survive YouTube demonetization (in just 3 steps).

Let's jump right in!

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What Is YouTube Demonetization?

I know this stuff, skip.

YouTube demonetization is when videos or channels lose their ability to earn advertising income. This is often due to changes in YouTube's advertising algorithm .

It's a simple 2 footstep process:

1. YouTube updates its algorithm.
2. The video's monetization icon changes in the Video Manager.

These videos usually either definitely, or could potentially, contain content that advertisers don't want to exist associated with. (More than on that next.)

For example:

At the time of writing, fifty-fifty simply the mention of Coronavirus can pb to YouTube monetization problems, as the platform tries to avoid rewarding content that potentially contains misinformation

Demonetization, and the ambivalence around it, has had many creators waking upwardly like…

…and left them wondering:

Why Is YouTube Demonetizing Videos In The First Place?

YouTube has been compelled by advertisers to update their algorithm and community guidelines over the last few years.

They've been at the center of many brand safe scares which led to a flow between 2017 and 2019 known as the YouTube Adpocalypse.

In this time advertisers cut their spend on the media platform and even boycotted creators like Logan Paul and PewDiePie, who drew in large audiences. Why?

Because  advertisers found their advertisements being included on content such every bit:

• Pornography, nudity & adult content.
• Hate speech.
• Inappropriate language.
• Terrorist messages.
• Crime videos.
• Firearms-related videos.
• Radical political opinions.
• Controversial bug and sensitive events.

All of which reflect poorly on the brands. After all, nobody wants to be seen equally supporting or promoting whatever of these off-make causes.

Considering of the Adpocalypse, anyone in the YouTube Partner Plan that wants to get advertizing revenue is subject area to YouTube's more than stringent advertiser-friendly content guidelines.

It makes sense that YouTube would want to create an advertisement algorithm that was off-white to its advertisers and offered them a high level of protection.

Merely what the advertisers gained in protection, many content creators lost in income. Peculiarly well-meaning ones whose income is repeatedly cut-off by accident.

Which is a funny mode to treat your most valuable asset…

The YouTube Car: Are You lot Getting Out What You're Putting In?

YouTube is the biggest video search engine in the earth; it'southward a video content machine fuelled by a never-ending stream of new content.

But what happens if y'all don't feed the auto what it wants? Or worse, what happens if the machine makes a mistake?

Well, chances are, you succumb to one of 2 fates:

1. You become irrelevant.
2. YouTube will demonetize your video/aqueduct.

Youtube demonetization tin affect anyone , regardless of their popularity. Even major creators, like Mr. Beast, can have their videos mistakenly demonetized.

His video on 'How I Gave Away $1,000,000' showed a compilation of generous moments where he donated money.

Despite following YouTube's advertiser-friendly content guidelines, his video was flagged and he had to take his frustrations to twitter to cease the video from underperforming.

YouTube responded:

If you haven't already please appeal. The organization can make mistakes but it learns/improves with each transmission review. Our proficient will definitely accept a look and get back to you via electronic mail. Thanks.

And Mr. Beast is one of the lucky ones, he has over 70 1000000 subscribers and is role of the fabulous group of people who can consistently break a 7 figure income on YouTube.

If it'south terrible for them you can simply brainstorm to imagine the touch on small- to medium-sized YouTube channels.

NFKRZ, a successful YouTuber with 900k+ subscribers got his entire channel demonetized from an old video he created in 2014.

Click here to lookout the video -> youtube.com/watch?v=H6Qw0901bUk

He lost 2 months worth of income and had to ask for assistance from his audience through donations, earlier YouTube accepted his appeal.

This story is true for many YouTubers all over the world; regardless of language, location, audience size, and the content itself. It's the aforementioned whether you lot create podcasts or pranks.

In fact, 96.5% of YouTubers will never earn enough on the platform to break the US poverty line of $12,140 per year. A number which is probable to merely get lower as in that location is more content uploaded and competition increases.

All of this begs the question…

Are you lot really getting the same value from YouTube that you are putting in?

Let's await at this objectively, YouTube…

• expects y'all to create a high volume of content to stay relevant and receive a portion of AdSense income.
• will pay yous less than minimum wage to produce content
• reserves the right to strip you lot of that income whenever they want

…sounds similar a pretty raw deal, right?

You wouldn't have it from an employer. So, why put upwardly with it from a video hosting platform?

Which leads us to…

How To Survive Demonetization On YouTube In Just iii Steps

YouTube demonetization can exist devastating.

When the YouTube platform is your content's only source of income, you become totally reliant on its algorithm. Any change to the algorithm can affect your business organisation's whole ecosystem, and suddenly it's a lot harder to pay your bills…

This reliance is at the core of the YouTube business model. Information technology'southward what allows YouTube to give you a bum bargain as a content creator.

Merely, you practise have other options.

Let's take a expect at them…

Click here to watch the video -> youtube.com/watch?five=g1pk4fcNO78

Step i: Treat Your YouTube Channel As A Concern

Treat your YouTube channel as 1 role of your business concern. Y'all should still have a presence on information technology but terminate relying on YouTube every bit a full-on monetization platform . (More on that in Step three.)

And so, YouTube's advertising revenue should be just one income stream of a bigger business.

You should create several streams of income within and across YouTube to ensure you're not reliant on advert acquirement and YouTube's everchanging ads algorithm.

Derral Eves, a YouTube and video marketing consultant, points out…

I always take the arroyo that the ad revenue that'south generated on YouTube is just icing on the block, you know really treat it as that, instead of your just source of income […] think of other ways to generate coin.

The all-time mode to earn a living from YouTube is to build something exterior of their advertising algorithm.

In that location are several dissimilar means you lot can do this without moving your content away from YouTube, such as:

• Affiliate partnerships: promoting third-party products on a commission basis.
• Brand partnerships:  featuring production placements of your brand partnerships in your videos.
• Merchandising: creating your ain line of products to sell to your subscribers.
• YouTube Aqueduct Memberships: paid subscriptions to your channel for your about dedicated youtube community, where you lot tin can offer exclusive members-but perks.
• Donations: create a Patreon account where people tin can contribute to your piece of work.

A combination (or all) of these options will reduce your risk of being badly affected past demonetization.

But, you'll withal need a large subscriber base to do these things and brand certain your income is somewhat reliable.

This makes the next step and so of import, it lets you be in full control of your video business concern regardless of how big our following is.

Footstep 2: Launch Your Own Video Streaming Platform

The most effective fashion to survive demonetization on YouTube is to move your business organization elsewhere.

What do we mean?

We mean building a standalone video streaming platform where you sell subscription access to your videos online .

You'll own your client data, pb data, and marketing channels, all while generating consistent income every month.

Derral Eves says information technology best…

The biggest thing though, and this is where you guys [Uscreen] knock it out of the park, which is, I want to own the data. YouTube doesn't give you the data, they can cancel you at someday. And so to diversify that is, equally you abound an audition, start building that audience off-platform and if you own the data, which is the most valuable thing you can own, which is name, address, e-mail address, and someone that'southward actually passionate nearly y'all, merely more importantly the credit card, then y'all can really integrate information technology in a unique way.

We've seen content creators who have experience making YouTube videos go on to…

• earn more money
• grow their audience
• take less stress
• enjoy more freedom

… past following this Netflix-manner concern model.

In fact, the average income for a content creator similar you on our Uscreen platform is around $v,700 a month.

(That'due south $68,400 a yr in comparison to the $12,140 on offer at YouTube.)

The way the subscription business model works is simple:

1. You put your premium content behind a paywall on a standalone video website.
2. You charge your audience a fair price to access them.
3. You continue to provide valuable content to your subscribers.

If y'all've been creating content for free on YouTube for a while, you might experience like this isn't a feasible option for y'all. And, information technology's common for people to say things similar:

• "My audition will never pay to watch my videos!"
• "People don't desire more subscriptions."
• "Nobody will pay for content they tin can get for free elsewhere."

But none of these statements are true. They might feel true, but the facts show otherwise. People do pay for content they can get for gratis considering it's:

1. Convenient: people are happy to pay for a one-cease-shop where they know they will notice the content they honey, instead of fighting through the hundreds of pieces of content in their news feeds.
2. Familiar: subscription services accept become the new normal. Research shows that 59% of consumers had an online subscription service and 46% of consumers are subscribed to a video streaming service.
3. Perceived as more valuable: research suggests that people who pay for a service often in smaller amounts are more likely to engage with information technology in the future.
4. Supportive for their favorite communities: people love to back up the YouTube creators they like and will contribute meaning amounts of money to assist them go on creating.
5. Advertizing gratuitous: people want a seamless experience watching their favorite content, meaning they want it without ads.

How to launch your ain subscription video service is a little beyond the telescopic of this commodity, but we've got an in-depth guide you can follow:

But, all of this talk about starting a business concern off of YouTube doesn't mean you should give up on the platform altogether…

Step 3: Utilise YouTube As A Marketing Platform

Creating your own VOD service doesn't brand your YouTube Aqueduct obsolete.

A good marketer knows that your YouTube Channel and VOD site are 2 different platforms that play dissimilar roles in your video business.

Think of it this way:

• Your VOD is your video monetization platform– it'due south where you lot sell and stream your video content.
• Your YouTube channel is your video marketing platform– it'due south where you get your streaming concern discovered and grow your brand sensation.

This means yous'll withal demand YouTube to…

• generate traffic.
• build brand awareness.
• generate leads
• connect the right people with your paid video streaming platform.
• nurture a loyal customs effectually your videos.

…which makes your YouTube channel a powerful marketing asset.

In fact, we detect that Uscreen customers who have a YouTube following of 500+ subscribers earn more money in a shorter catamenia of time than those who don't.

And then, if you already take a YouTube or social media following of at least that size you lot're in a great position to turn it into a marketing engine!

Suggested read:

• 22 Ways To Get More Views On Youtube.

You lot'll need to prefer the YouTube Marketing Funnel to plough your aqueduct into an constructive marketing engine.

A YouTube Marketing Funnel is specifically focused on the customer journeying from YouTube to your VOD business. This YouTube Marketing Funnel is separate into three stages:

The main goal here is to push your target audition from the very top of the funnel all the way to the bottom where they can decide to exist paying subscribers to your VOD site.

For each stage of the funnel you'll produce specific content that engages people and pushes them to the next stage:

• TOFU: where people first find out about your content. Your videos needs to attract viewers, build make awareness, and give them a reason to watch future videos.
• MOFU: where people begin to engage with your content, form concrete opinions about your make, and join your community. Your content needs to educate and be helpful to people, build a relationship with viewers, and give viewers a taste of what your paid service tin can practice for them.
• BOFU: where you promote your paid video on need service and convince people to try your premium content. This stage takes identify on your video streaming site after viewers have followed a strong phone call-to-activity from your YouTube channel to your video streaming site.

Here'southward how MyTribe does it:

Turning your YouTube channel into a full fledged marketing engine is a bit out of the scope of this article, just we've created a full guide where you tin see the 6 steps you lot need to repurpose your YouTube channel into a powerful VOD marketing funnel atomic number 82 generator.

Case Study: Sarah Beth Yoga

Sarah Beth Yoga started off as a YouTuber and launched her channel back in 2010. She steadily grew a loyal viewer base of operations with her approachable spin on yoga.

Despite finding success on the platform, she speedily realized at that place was a big problem with her earnings: they weren't reflecting the time , energy, and effort she put into her work.

Her income was fluctuating and her YouTube channel didn't offer a sustainable business model.

Then, Sarah Beth decided to accept control of her business, audition, and income by launching her very ain subscription-based video on need site with Uscreen.

Doing then completely transformed her business, it grew 10x bigger! In an interview with Sarah Beth she said:

YouTube AdSense, y'all don't own that, that can go away any day […] as an influencer I lxxx/20-ed my revenue streams. I had a lot of streams of revenue that were bringing in different amounts of income […] I had to narrow it down: what are the twenty% of the things that are bringing in eighty% of my acquirement? And my membership site was that affair.

Now Sarah Beth can:

• Generate a consistent and reliable revenue stream that reflects the effort she puts in.
• Ain her marketing channels and audience information.
• Scale her business organisation.
• Offering a premium service at an affordable price.

Check out her full interview here where she tells you more about her YouTube to membership site journeying:

Click hither to sentinel the video -> youtube.com/watch?v=MtjVmeUul7U

Don't but take our discussion for information technology: more than than 11,000 entrepreneurs, brands, and creators have leveraged Uscreen's all-in-one platform to build successful video businesses and monetize their content online.

Source: TrustPilot

Go started with Uscreen now, the start two weeks are on us!

Wrapping it upward…

YouTube demonetization is a existent problem for content creators that affects them every day. For many, YouTube is their but source of income.

Yet, despite beingness the platform'south nigh valuable asset, YouTube is willing to pay depression rates and demand high levels of output all while maintaining the ability to strip you of your income in a moment's notice.

That'south why we suggest taking command of your business, audition and income past edifice your very ain video membership site!

Ultimately, to survive and thrive in the face up of demonetization, we recommend yous accept these 3 steps:

1. Care for your channel like a business: terminate looking at the YouTube platform equally your simply source of income and create several income streams.
2. Build a premium video membership platform: create a standalone website where you can sell your videos on a subscription basis.
3. Market with YouTube: turn your YouTube channel into a powerful marketing tool where y'all can build a loyal community, generate leads and directly them to your paid VOD site.

Get started with Uscreen now, the outset two weeks are on u.s.!

FAQ

Why does a YouTube video become demonetized?

Youtube demonetization can happen when your content is deemed every bit not suitable for ads. This volition event in a 'limited or no ads' monetization land The main topics that are not advertiser friendly include:

-In appropriate language.
-Violence.
-Adult content
-Shocking content.
-Harmful or unsafe acts.
-Hateful and derogatory content.
-Recreational drugs and drug related content.
-Firearms-related content.
-Controversial issues.
-Sensitive events.
-Incendiary and demanding.
-Tobacco related content.
-Adult themes in family content.

You can learn more nearly these guidelines hither.

What are YouTube's demonetization rules?

Any content that is seen to violate YouTube's advertiser-friendly content guidelines. The main topics that are not advertiser friendly include:

-In appropriate linguistic communication.
-Violence.
-Adult content
-Shocking content.
-Harmful or dangerous acts.
-Hateful and derogatory content.
-Recreational drugs and drug related content.
-Firearms-related content.
-Controversial issues.
-Sensitive events.
-Incendiary and demanding.
-Tobacco related content.
-Adult themes in family content.

How do I stop being demonetized on YouTube?

While at that place is no guarantee whether you can end demonetization, there are a few things you can do to reduce your odds of being demonetized:

ane. Make certain you're following YouTube'southward advertiser-friendly content guidelines. Review your content, thumbnail, title, and descriptions. Avoid controversial bug and beingness click-baity.
ii. Request a transmission review of your demonetized videos by filing an appeal.
3. Create a standalone video streaming website to brand money without Youtube, and care for your YouTube channel as a marketing platform.

What is the best culling to YouTube?

How do I know if my YouTube video is monetized?

You lot'll run into a monetization icon next to the video yous turned on ads for, this will too include a condition clarification.
The statuses include:

-Checking: while the organisation checks for ad eligibility.
–On (green): earning full revenue for this video. If the status clarification says 'exceptions' it means your video is only eligible for non-personalized ads because its audience is prepare as 'made for kids.'
Sharing (green): you'll get some but not all of the revenue for this video because of copyright claims.
Escrow (green): video was found to incorporate copyrighted material and the copyright owner is reviewing your dispute or appeal.
Limited (yellow): video doesn't meet all advertiser-friendly content guidelines and brands may choose to opt out on ad on your content.
Ineligible (ruby-red): your video cannot exist monetized.
Check YouTube's monetization icon guide for more than detailed information.

Source: https://www.uscreen.tv/blog/how-to-survive-youtube-demonetization/

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